CX leaders today have difficulty even defining personalization, let alone executing on it. It’s often an all-or-nothing approach with a focus on hyper personalization or a disregard of tailored messaging altogether.

Working towards some level of personalization, no matter how small, is critical for organizations looking to build loyalty and effective brand experiences. Understanding your customers and working to deliver an experience that feels tailored to them is not just a nice to have, it is a true value add for customers looking to connect with brands.

Join Caylen McCool as she discusses her role at Birdy Grey and her dedication to providing high-level personalization that exceeds expectations. Through strategic loyalty programs, community building and surprise and delight moments, leaders can enhance loyalty and strengthen customer relationships over the long term.

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